Definify.com
Definition 2024
opt-in
opt-in
See also: opt in
English
Adjective
- Of a selection, the property of having to choose explicitly to join or permit something; a decision having the default option being exclusion or avoidance; used particularly with regard to mailing lists and advertisement.
- They set up an opt-in mailing list, so that those who wanted the notices could subscribe.
Antonyms
References
- Opt-in e-mail advertising on Wikipedia.Wikipedia